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Nov 19 2021

Smart events for User Retention

This week we added "smart event" support for the user retention template!

Previously, it wasn't possible to get your User Retention if you missed implementing a signup event for the new users joining your app. Now, you can just pick First event instead of a signup event, and we'll compute user retention based on the first time your users performed an event in your app.

It also wasn't possible to pick any returning event. Now you can also pick Any event as a returning event. This is helpful if you don't want to select most of your events one by one and manually.

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What's more? Based on these smart events, we're now showing your number of new users right on the Home.


Other improvements

  • It's easy to differentiate at a glance between user and company filters thanks to new icons. Capture d’écran 2021-11-23 à 16.04.13.png
  • Top feature users template works again
  • When Companies don't have any "name" trait then we show Unknown. If you want to know who these companies are you can set up the Segment group identify calls with "name" trait. Capture d’écran 2021-11-23 à 16.07.40.png
  • We fixed some bugs that came up from the new template setup release from last week.
  • Fixed a bug that was making the slipping away template setup crash by safely navigating some Javascript code.

Adis Banda


Vinayak Mehta


Alice Clavel


Sasha Marrocco


Ferruccio Balestreri


Enzo Avigo


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June 1.0 - Instant analytics reports built on top of Segment | Product Hunt