Differentiate between users and visitors

This week we focused on helping you understand your report audience: is it about users or visitors?

Every time you generate a new template, we tell you which type of users is involved and if you can filter on your audience. Users are identified by your system with a user_id whereas visitors have only been assigned an anonymous_id.

We also worked hard to provide you with a detailed guide on user retention. Measuring retention is the first step towards building world-changing products. You need to know how to get the most out of it and the common mistakes to avoid.

Other improvements:

• In the active users report, you can now filter out newly tracked users for the period you're looking at (and that made Hera team happy).
• Want to understand the journey before users start to use your product? Good news! We've launched our signup conversion rate template in beta, reach out to try it out 😊.
• You’re in a template but not sure which type? You can now see the template type in the header (user retention, feature adoption, ...).