We're building the product analytics tool for B2B SaaS companies.

And every B2B SaaS company at some point starts using a CRM. So we built a CRM integration that lets you see your product analytics data in your CRM.

You can now connect your June account to Hubspot and link 1:1 your June users and companies to Hubspot contacts and companies.

Our Hubspot integration allows you to Automatically create Hubspot contacts and companies when a new user or company is created in June.

You can also update Hubspot contacts and companies when a user or company is updated in June.

The way it works is super simple. You just need to connect your Hubspot account to June and select the Hubspot properties you want to sync with June.

You can find more information about our Hubspot integration in our documentation here.

Our vision with this integration is to make it easy for you to get your product analytics data into your CRM. The kind of data we're currently thinking of generating and integrating is:

• Seats in the company
• Active users in the company
• Number of times user/company performed X event in last week/month
• Country of user
• Whether the user activated or not
• Cohort of the user (month and year of joining)

Let us know what sort of product analytics data you'd like to see in your CRM and we'll try to make it happen.

Other improvements

• We redesigned our changelog pages and our changelog home to allow you to read all of our latest releases
• We added a table of contents to all of our blog posts, so you can skim through content more easily
• We recorded a brand new 2 minute Demo video of how June works once properly setup, so if you haven't seen June in a while make sure you check it out!

New demo video

You can now save groups of users and companies in audiences. These audiences can then be re-used across all of your reports.

This makes it super easy to split your users into groups and then compare them against each other.

Some of our favorite use cases for audiences we've seen so far are:

• Non-teammates - Remove teammates from your reports
• Trialing - Save users that are on a trial to make sure they convert
• Paying customers - To make sure your revenue is healthy
• New users - To make sure your onboarding is working

To make these audiences even more powerful we introduced two new filters you can use:

• Performed any action - This will allow you to create an audience of users that have performed any action in the last X days. This is great for creating an audience of users that have been active in the last 7 days.

• Performed their first action - This will allow you to create an audience of users that have performed their first action in the last X days. This is great for creating an audience of users that have signed up in the last X days.

You can find the new audiences feature in the left sidebar under "Audiences". The existing Companies and Users tabs have been moved to the "People" section.

Also to make this even better - we're now automatically generating two audiences for you:

• Last week's new customers - This will be a list of all the users that signed up in the last week.

• Last week's active customers - This will be a list of all the users that performed any action in the last week.

Company events

You can now use the company field in your events to assign specific events to a company.

This allows you to filter events performed within a specific company across your whole product (so this applies in the companies page too, not just reports).

To specify a company for an event you need to add a groupId to your events. You can find our documentation on how to do this here.

You can enable this by heading to the Settings & Integrations section of the product:

We’re excited to launch the first product metrics benchmark platform!

It's open to everyone, non-gated 🔓

Whether you need to know what's a good benchmark for one of your product metrics. Or if you want to measure yours in seconds and see how you compare.

June has all you need to compare metrics instantly. Here's a quick link,

You may ask: "Why benchmarks?"

Benchmarks help you solve four critical problems.

🛣 Hard to guide the product roadmap

Benchmarks help you compare how areas of your product perform. They help your team decide which area of the product to keep investing in, or not.

📜 Metrics benchmark surveys are obsolete

Surveys are run once a year, at best. June provides the most up-to-date product metrics benchmarks with quarterly updates.

Soon with live data by integrating benchmarks into live usage data.

🔒 Note on Privacy: Benchmarks are anonymised and opt-in. You don't have to contribute to benchmarks to use June.

📏 Metrics aren’t standardised

If I ask you to define “activation”, how do you define it?

Most benchmarks are all over the place because metrics don’t have a single definition. Thanks to opinionated templates, we can verify how a metric gets measured. Making benchmarks accurate and relevant for you.

🗂 Metrics aren't organised

Different companies and verticals may have very different benchmarks.

We organise metrics by company type and stage.

If you have a digital product, then benchmarks are for you

Other improvements

• We fixed some bugs with some of our Mixpanel data imports failing

The average app loses its entire user base within a few months, which is why only a few thousand apps keep getting used over time of the millions of apps in the App stores.

The same thing happens in B2B software with free plans. For this reason working on user onboarding is one of the most important areas to invest in while developing a product.

According to our onboarding funnels 80% of our sign-ups are not starting to send us data.

So in the past two weeks we’ve rethought from scratch our onboarding experience to make sure more people get started with our product.

Vinayak, the lead engineer on this project highlighted the most important problems we wanted to solve with our onboarding:

1. Non technical users have to be able to experience June and invite their technical teammates
2. On the first session as data still has to come in all dashboards are empty - how can we deliver value upfront?
3. We had 4 onboarding steps - each new step adds friction, so we wanted to reduce the steps here

The way we approached solving this problem was by building three new things:

1. A demo mode for the product
2. Changing the flow of the onboarding
3. Creating an in-product onboarding experience

Demo mode

If you have a workspace with little or no data we just added a toggle on the left sidebar to enable Demo mode.

Demo mode is a great way to experience what June looks like once you have a great tracking setup in your product!

Changing the flow of the onboarding

We cut a couple of steps in our onboarding inspired by Sentry.

As a first step we ask our users if they’re technical enough to connect Segment or set up our SDK, or to invite one of their teammates.

Creating an in-product onboarding experience

As people can now skip the onboarding entirely, we moved the steps of onboarding into the product.

Some of these steps like starting to send product data to June are blocking - others like setting up Slack event notifications are optional.

Other improvements

We improved the saved audiences feature to allow users to edit their audiences. The next step is enabling uses to select audiences in the report setup.